There is a phenomenon in the world of music production that makes no sense and should be completely eradicated. I’ve spent a few hundred hours meeting and networking with producers and screening through beat submissions for various artists, A&R’s and websites. For some reason, producers LOVE talking up their music. They will email me an mp3 and say “Guaranteed club SMASH!” or “Hov needs to hear this ASAP!” In my short span as a beat picker, tracks that were introduced as such, have never even been keepers to me. I don’t know if this is because the music really wasn’t up to my standards or if my expectation were just so high, they were doomed to be passed on.
Even if you tell someone “this is the greatest beat you will ever hear in your entire life”, and IT IS… That still doesn’t help you at all. If anything, it is going to set someones expectations high and you are just setting everyone up for disappointment.
On the other hand, you’d be surprised how often industry people will still underestimate you. Even by the way you look. I still can’t believe people are bugging out because they don’t expect the tracks I make, coming from a white guy… but they do. So the lesson of the day is be humble and let the music speak for itself. Also remember you can apply this to any business you may be in and your daily life. Keep on grinding out there!
Tags: asap, disappointment, expectation, music industry, music production, phenomenon, producers, span, various artists, world of music